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In October 2012, I decided to work on what I thought was the most important problem, and do so in a way that made sense to me.

This was effectively accepting the challenge to live my life genuinely. And accepting this challenge lead me to something very unexpected....

The mission to build a new type of city.

The strategy is surprisingly simple: share and enjoy each challenge along the way.

An abundance of meaning is packed into that simple statement. But at its core, that's what the Foundation Story is all about.

There's a lot of fun and friends ahead. So I hope you'll join me on the road to The Foundation, the first Challenge City.